Reformer Pilates at Alex Selby Health & Fitness

PRIVACY POLICY

Last updated: [20/12/2026]

1. Who we are

Alex Selby Health & Fitness
Trading as: Alex Selby Health & Fitness
Sole trader: Alex Selby
Website: www.alexselby.co.uk
Email: [email protected]

For the purposes of UK data protection law, I am the data controller.

2. The information we collect

I may collect and process the following personal information:

• Name

• Email address

• Phone number

• Information you provide via contact forms, enquiry forms, mailing list sign-ups or booking systems

• Basic website usage data (such as IP address, browser type, pages visited)

I do not knowingly collect data from children under 16.

3. How your information is collected

Your information may be collected when you:

• Fill in a contact or enquiry form

• Sign up to a mailing list or newsletter

• Book a service or make an enquiry

• Communicate with me by email, phone or via the website

• Browse the website (via cookies or analytics tools)

4. How your information is used

Your personal data is used to:

• Respond to enquiries

• Provide services you request

• Manage bookings or communications

• Send relevant updates or marketing emails (only if you have opted in)

• Improve website performance and user experience

• Meet legal or accounting obligations where required

I will only use your data where I have a lawful basis to do so.

5. Lawful basis for processing

Under UK GDPR, I rely on the following lawful bases:

• Consent – where you have explicitly agreed (e.g. mailing list sign-ups)

• Contract – where data is needed to provide a service you request

• Legal obligation – where required for tax or accounting purposes

• Legitimate interests – to run and improve the business, provided your rights are not overridden

6. Marketing communications

You will only receive marketing emails if you have opted in.
You can unsubscribe at any time using the link in emails or by contacting me directly.

7. How your data is stored

Your data is stored securely using reputable third-party services (such as website hosting providers, email platforms, or booking systems).

I take reasonable steps to protect your information from loss, misuse or unauthorised access.

8. Sharing your data

Your data is not sold to third parties.

It may be shared only where necessary with trusted service providers such as:

• Website hosting providers

• Email marketing platforms

• Booking or payment systems

• Accountants (where legally required)

All third parties are required to handle your data in line with UK data protection law.

9. Data retention

I keep personal data only for as long as necessary:

• Enquiry data: up to 12 months

• Client records: as required for business and legal purposes

• Mailing list data: until you unsubscribe

10. Your data protection rights

You have the right to:

• Access the personal data I hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

11. Cookies

This website may use cookies to improve functionality and analyse traffic.
You can control or disable cookies through your browser settings.

A separate Cookie Policy may apply if needed.

12. Changes to this policy

This Privacy Policy may be updated from time to time.
The latest version will always be available on this website.

13. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Alex Selby
Email: [email protected]